Monday, June 29, 2009

F**K the Fancy Labels

I am starting to get pissed off at the amount of Fancy Labels that's starting to come out relating to coffees. Fairtrade this and Organic Certified that, I heard to be Organic Certified the farmers had to pay the organization a large sum of money and wait 2-3 years before they can be certified, and how many farmers in the 3rd world country can afford this crap? Most coffee beans are Organic anyway, as those farmers won't be able to afford Chemical pesticides and Fertilizer, just because it's not "Organic Certified" doesn't mean it's not "Organic".

A lot of Coffee Company has adopted this new trend of "Fancy Labels" thinking it will aid their sales, the company I work for is a big sucker for those labels although I won't mention their names. And a lot of the times those Organisation has such a large overhead in staff salary and expenses, the amount that's left to go to the farmers are only a small percentage in that bag of cash.

I believe the only way of doing this is to deal with the Farmers direct, Pay the fair price for a good product, this way all (or most) of the money is going directly to the farmers and we end up getting a higher quality BEAN as well.

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